Writing is one of my great passions. There is something so exhilarating about a blank word document awaiting your fingers to dance across the keyboard and bring your ideas to life. The power of the written word is transformative, lasting and impactful. Please enjoy a collection of my past columns and published articles over the last decade. The content includes strategies to grow your practice, develop your brand, strengthen your aesthetic practices mission, train your staff, implement “practice mapping” and much more.
PSP Caffeine Corner May 2011. Not as Sweet as it Seems: Five Questions for Evaluating Marketing Services