Tracy Weldon is an accomplished senior marketing executive with 13 years of experience in aesthetic medical marketing. She specializes in the development and execution of comprehensive marketing plans for pharmaceutical and medical device companies as well as private practices around the world. She is known for her unique, creative and results-driven strategies that consistently produce substantial growth.
Tracy’s passion for marketing and experience working in a practice inspired her to create a medical marketing company designed to help practices grow. Launched in 2006, IF Marketing served over 1,000 physicians globally. Created with facial plastic surgeon Dr. Steven Dayan, the company was based on a unique “lab concept” that allowed the firm to develop tools and strategies in an incubator-style setting. This method produced case studies that quantified the success of each tool before it was brought to market. Over the span of nearly a decade, IF Marketing printed over 13 million marketing materials for clients world-wide.
marketing tools examples
As Vice President and co-founder of IF Marketing, Tracy provided consulting and marketing services to pharmaceutical and device companies including:
- Pivot Point
- Face & Body
- IT Cosmetics
- Allured Business Media
- Alma Lasers
- Patient Now
- BioForm Medical
- Vegas Cosmetic Surgery
- SKIN INC
- Watertower Surgicenter
- Solta Medical
- PCA Skin
and many more.
Tracy currently serves on the advisory board for Modern Aesthetics Magazine and has published over 100 articles in leading trade publications. She has authored three books, Keys to Success: Marketing & Practice Management, THRIVE: Pearls to Prosper in Any Economy and her most recent book DRIVE: The Power of Execution serves as the marketing textbook of choice for many aesthetic salesforces and thousands of practices around the world.
She enjoys educating others and has gained significant experience training physicians, allied health professionals and sales representatives on marketing strategies. Known as a dynamic and energetic presenter, Tracy has delivered well over 400 presentations in Australia, Canada, China, France, England, India, Italy, Turkey and at over 100 national conferences throughout the United States. She has helped bring cutting-edge seminars to the industry by serving as the Course Director for 20 national and five international conferences. In 2009, she demonstrated her commitment to teaching and leading by serving as the Vice Present for the national Organization of Facial Plastic Surgery assistants for one year, and as the President for the following two years.
Working closely with local and national media, Tracy has successfully placed over 50 aesthetic news segments on networks including CNN, NBC, ABC, CBS, FOX, WGN and the History Chanel. Additionally, she has secured over 75 print articles in national publications including Vogue, Glamour, Oprah Magazine, W, Elle, Marie Claire and Life & Style Magazine.
Through clients of IF Marketing, Tracy has served as Creative Director for more than 200 national marketing campaigns and has a proven record of success with her practice engagements delivering an average of 15-20% annual revenue growth for clients.
Since the acquisition of IF Marketing by a healthcare company in 2014, Tracy has moved into an independent consulting role where she continues to passionately provide marketing strategies and services to the industry she loves.