graphic_inside

Speaking


From small board rooms of 25 to conferences of 1,000+, I have had the pleasure of sharing marketing pearls and lessons with audiences around the world during over 500 presentations. Stops along the way have included Australia, Canada, China, France, England, India, Italy, Turkey and hundreds of destinations throughout the United States.
speaking-3
speaking-1
speaking-7
speaking-5
speaking-v2

Should you need an aesthetic medical marketing lecture, please email the specifics to t@tdrumm.com


Common topics for my medical marketing lectures include:

Lectures for Industry Sales Representatives, Marketers and Management

  • Introduction to Aesthetic Medicine
  • “Speaking” Doctor
  • Helping your Accounts Thrive
  • Creating Client Marketing Plans
  • Promotion Planning
  • Event Marketing for Aesthetics
  • Successful New Product Launches
  • Helping Practices Cross-Promote
  • Promoting without Selling
  • “Practice-Mapping” – Helping Practices Set up for Success

Lectures for Physicians, Allied Health Professional and support staff

  • Guide to Practice Promotions
  • Internal Marketing
  • External Marketing
  • Word-of-Mouth Marketing
  • Defeating Commodization
  • Bringing New Patients in the Door
  • Patient Retention Growth and Retention through Events
  • Guerilla Marketing
  • Device Marketing
  • Injectable Marketing
  • Welcoming and Branding New Providers and Staff

Meetings I’ve Lectured at

american-brazilian-aesthetic-meeting
cosmetic-surgery-forum
face-and-body
global-easthetics
international-master-course-of-aging-skin
vegas-cosmetic-surgery
nose-and-face-world-wide-meeting
master-the-business-of-aesthetic-medicine
milan-master-course

Societies I’ve Lectured for

american-academy-of-dermatology
organization-of-facial-plastic-surgery-assistants
american-society-of-plastic-sergeons
facial-plastic-surgery
american-society-for-aesthetic-plastic-surgery
international-society-of-aesthetic-plastic-surgery
european-academy-of-facial-plastic-surgery
international-federation-of-facial-plastic-surgery
canadian-laser-and-aesthetics
australian-society-of-aesthetic-plastic-surgery

arrow

SPEAKING ENGAGEMENTS

2015

  • Plan and Deliver: A Comprehensive Look at Marketing your Practice
    Global Aesthetics Conference, Miami, FL, Oct 29, 2015
  • Meet YOUR Experts: Your Global Aesthetics Faculty and What You Need to Know About Them
    S. Randolph Waldman, MD & Tracy Drumm, Global Aesthetics Conference, Miami, FL, Oct 29, 2015
  • Calendar and Promotional Planning
    Vegas Cosmetic Surgery, Las Vegas, NV June 2015
  • A Successful Aesthetic Practice: Ask the Experts Panel
    ABAM American-Brazilian Aesthetic Meeting, Park City, UT Feb 17, 2015
  • Marketing your Aesthetic Practice
    ABAM American-Brazilian Aesthetic Meeting, Park City, UT Feb 18, 2015

2014

  • Global Marketing Rule: Attention Doctor You Are a Brand
    The Australasian Society of Aesthetic Plastic Surgery , Hobart, Australia, July 30, 2014
  • Unlocking the Secret Code – Word of Mouth Advertising
    The Australasian Society of Aesthetic Plastic Surgery , Hobart, Australia, July 30, 2014
  • Calendar Craze: Breakthrough Promotions Formula
    The Australasian Society of Aesthetic Plastic Surgery, Hobart, Australia, July 30, 2014
  • The Power of Pre-Committing: Game-Changing Credentialing Strategies
    The Australasian Society of Aesthetic Plastic Surgery, Hobart, Australia, July 30, 2014
  • Are You Getting Your Money’s Worth? – Best Practices for Measuring Results of Online Marketing
    International Symposium of Facial Plastic Surgery, May 31
  • A Simple Guide to Growing Your Practice
    The Aesthetic Meeting, San Francisco, CA, April 29, 2014
  • Unlocking the Secret Code – Word of Mouth Marketing
    The Aesthetic Meeting, San Francisco, CA, April 29, 2014
  • Unlocking the Secret Code for Word of Mouth Marketing
    Aging Face Conference, American Academy of Facial Plastic Surgery, February 4, 2014
  • 5 Marketing Concepts
    Aging Face Conference, American Academy of Facial Plastic Surgery, February 4, 2014
  • SIMPLE Marketing and Your Practice
    Aging Face Conference, American Academy of Facial Plastic Surgery, February 4, 2014
  • A Simple Guide to Growing Your Practice
    The Australasian Society of Aesthetic Plastic Surgery, Hobart, Australia, July 30, 2014
  • A Simple Plan for Marketing Your Practice
    Vegas Cosmetic Surgery Multi-Specialty Annual Meeting, June 2014
  • In-Office Promotions
    Vegas Cosmetic Surgery Multi-Specialty Annual Meeting, June 2014
  • Email Essentials
    Vegas Cosmetic Surgery Multi-Specialty Annual Meeting, June 2014
  • Danger: Pitfalls in Marketing Purchases
    Vegas Cosmetic Surgery Multi-Specialty Annual Meeting, June 2014
  • Opening Remarks
    Vegas Cosmetic Surgery Multi-Specialty Annual Meeting, June 2014
  • Practical Pearls: Rapid Fire Session Panel
    Aging Face Conference, American Academy of Facial Plastic Surgery, February 4, 2014
  • Interactive Panel: Practice Management
    Aging Face Conference, American Academy of Facial Plastic Surgery, February 4, 2014
  • A Simple Guide to Growing Your Practice
    The Aesthetic Meeting San Francisco, CA, April 29, 2014
  • Unlocking the Secret Code – Word of Mouth
    The Aesthetic Meeting, San Francisco, CA April 29, 2014
  • DRIVING Your Practice Forward
    IMCAS World Congress, International Master Course on Aging Science, Paris, France, January 30, 2014

2013

  • Physician Focus: Starting a New Practice / Marketing / Social Media Tips: Rules of social media engagement
    Cosmetic Surgery Forum, Las Vegas, Nevada, December 5, 2013
  • Using the Media to Establish Market Leadership
    Vegas Cosmetic Surgery Multi-Specialty Meeting, June 28, 2013
  • WOM – Word of Mouth Marketing Secrets
    Vegas Cosmetic Surgery Multi-Specialty Meeting, June 27, 2013
  • Welcome Address
    Vegas Cosmetic Surgery Multi-Specialty Meeting, June 26, 2013
  • Unlocking the Secret Code for Word of Mouth Marketing
    International Milano Masterclass for the International Federation of Facial Plastic Surgery Societies, Milano, Italy, March 2013
  • A SIMPLE Guide to Growing your Aesthetic Practice
    International Milano Masterclass for the International Federation of Facial Plastic Surgery Societies, Milano, Italy, March 2013
  • The Art of Rhinoplasty
    International Milano Masterclass for the International Federation of Facial Plastic Surgery Societies, Milano, Italy, March 2013
  • The Social Rules of Engagement
    International Milano Masterclass for the International Federation of Facial Plastic Surgery Societies, Milano, Italy, March 2013
  • Generational Marketing
    International Milano Masterclass for the International Federation of Facial Plastic Surgery Societies, Milano, Italy, March 2013
  • Loyalty and Retention Strategies
    Face and Body Meeting, Chicago, IL March 2013
  • Practice Pearls
    AAFPRS American Academy of Facial Plastic and Reconstructive Surgery National Meeting, New Orleans, LA, October 20, 2013
  • Gaining Patient Referrals
    AAFPRS American Academy of Facial Plastic and Reconstructive Surgery National Meeting, New Orleans, LA, October 19, 2013
  • SIMPLE Marketing for Your Physician
    OFPSA, Organization of Facial Plastic Surgery Assistants Annual Meeting, New Orleans, LA, October 19, 2013
  • The Lagniappe Secret to Branding
    AAFPRS American Academy of Facial Plastic and Reconstructive Surgery National Meeting, New Orleans, LA, October 19, 2013
  • Brand Strategies
    IMCAS World Congress, International Master Course on Aging Science, Paris, France, January 31, 2013
  • Word of Mouth Marketing Formulas
    IMCAS World Congress, International Master Course on Aging Science, Paris, France, January 31, 2013
  • Aesthetic Marketing Today
    L’Oréal, Paris, France, January 30, 2013
  • WOW to WOM Strategies
    American Academy of Cosmetic Surgery Conference, January 17, 2013

2012

  • Homegrown Press for your Practice
    Cosmetic Surgery Forum, Las Vegas, NV, November, 29, 2012
  • Nuts and Bolts to Growing a Practice
    Cosmetic Surgery Forum, Las Vegas, NV, November 29, 2012
  • Thrive: Marketing Fundamentals
    MBA, Beverly Hills, CA, October 27, 2012
  • Drive: Your Complete Marketing Plan
    MBA, Beverly Hills, CA, October 27, 2012
  • Practice Management, Marketing and Patient Communication – A Continental Debate Lecture
    Merz Asia Pacific Experts Summit, Macau, October 21, 2012
  • The Secret Promo Code—A Breakthrough Guide to Growing Your Medical Spa
    Face and Body Spa Conference & Expo, San Jose, CA, October 6, 2012
  • Thrive: Pearls to Prosper in Any Economy
    AAFPRS Fall Meeting 2012, Washington, DC, September 7, 2012
  • OFPSA President’s Address
    OFPSA Fall Meeting 2012, Washington, DC, September 6, 2012
  • Thrive: Marketing Fundamentals
    MBA, Chicago, July 21, 2012
  • Drive: Your Complete Marketing Plan
    MBA, Chicago, July 21, 2012
  • Three Different Approaches to Give Your Business a Profitable Makeover
    Multi-Specialty Symposium 2012, Las Vegas, NV, June 9, 2012
  • Three Different Approaches to Give Your Business a Profitable Makeover
    Multi-Specialty Symposium 2012, Las Vegas, NV, June 9, 2012
  • A Comprehensive Practice Growth Strategy Using Internal Marketing
    Multi-Specialty Symposium 2012, Las Vegas, NV, June 8, 2012
  • What your Calendar Isn’t Telling You! – Exploring Uncharted Waters for Practice Growth by Using the Calendar to Strategize
    Multi-Specialty Symposium 2012, Las Vegas, NV, June 7, 2012
  • Caught! We Failed our Secret Shopper Report
    Multi-Specialty Symposium 2012, Las Vegas, NV June 7, 2012
  • What Your Calendar Isn’t Telling You
    Multi-Specialty Symposium 2012, Las Vegas, NV June 6, 2012
  • Flipping Out: Growth through Video and Social Media
    Multi-Specialty Symposium 2012, Las Vegas, NV June 6, 2012
  • Marketing Strategies that Effectively Cross National & Cultural Frontiers
    Nose and Face World, International Federation of Facial Plastic Surgery Societies, Rome, Italy, May 9, 2012
  • Implementation Strategies for Practice Improvement
    The Aesthetic Show, Las Vegas, NV, April 15 2012
  • Marketing Strategies that Effectively Cross National & Cultural Frontiers
    Nose & Face World Congress, Rome 2012
  • The Secret Promo Code – A Breakthrough Guide to Growing your Medical Spa
    Face and Body Show, Chicago, IL, March 3, 2012
  • Burn Presentation
    Lumenis National Sales Meeting, Miami, Florida, February 11, 2012
  • Chicago Health 2.0 Panel: Selling to Small Medical Practices
    Health 2.0 Meeting, Chicago, IL, January 31, 2012
  • Starting Your Year Off Right: Your Marketing Plan for 2012
    AACS meeting, Las Vegas, NV, January 18 2012
  • Taking the Pulse of Your Practice: a Financial Exam
    AACS meeting, Las Vegas, NV, January 19 2012
  • Making your Aesthetic Practice Thrive
    AACS meeting, Las Vegas, NV, January 19 2012
  • Getting Water from a Stone
    AACS meeting, Las Vegas, NV, January 20, 2012

2011

  • Marketing Strategies to Grow Your Practice
    THE Aesthetic Academy, Miami, FL, November 19, 2011
  • CLASS Annual Educational Symposium
    CLASS Symposium, Toronto, Canada, November 12, 2011
  • Masters Clarion
    Clarion Masters, Calgary, Canada, October 1, 2011
  • Mastering the Art of CO2 Laser Skin Surgery
    Lumenis CO2 Show, New York, New York, September 24, 2011
  • OFPSA Meeting Opening Remarks
    OFPSA Meeting, San Francisco, CA, September 7-9, 2011
  • How to Launch and Thrive with your Laser
    Mult-Specialty Show, Las Vegas, NV, June 25, 2011
  • Pure Numbers, No Hype – A Tour of Profitable Marketing Trials
    Multi-Specialty Show, Las Vegas, NV, June 23, 2011
  • 10 Profitable Events and 10 Steps to Duplicate Them
    Multi-Specialty Show, Las Vegas, NV, June 22, 2011
  • Minimally-Invasive Marketing – A New Era in Aesthetic Medicine
    THE Aesthetic Show, Las Vegas, NV, June 5, 2011
  • Marketing Techniques That Always Work
    THE Aesthetic Show, Las Vegas, NV, June 5, 2011
  • Profiles of Success – Case Studies of Four Practices
    THE Aesthetic Show, Las Vegas, NV, June 2, 2011
  • Securing, Surviving & Thriving with Media
    THE Aesthetic Show, Las Vegas, NV, June 2, 2011
  • Invertising Part One: Principles and Physical Elements
    THE Aesthetic Show, Las Vegas, NV, June 2, 2011
  • Invertising Part Two: Process Improvement
    THE Aesthetic Show, Las Vegas, NV, June 2, 2011
  • Minimally Invasive Marketing – A New Era
    The Master’s Course, Toronto, Canada, May 28, 2011
  • What IF Solutions Were Just Around the Corner?
    Ellman International Sales Meeting, New York, NY, March 16, 2011
  • 80/20: The Client Retention Rule That Will Keep Your Books Full
    Midwest Face and Body Conference and Expo, Chicago, IL, March 14, 2011
  • 5 Secrets to Generate Thousands with Your Laser
    American Academy of Dermatology, New Orleans, LA, February 6, 2011
  • What IF 2010 Was Just The Beginning?
    Lumenis National Sales Meeting, Sarasota, FL, January 24, 2011
  • Practical Tools for a Successful Practice: Advice of Five Expert Consultants: Panelist
    American Academy of Facial Plastic and Reconstructive Surgery Rejuvenation of the Aging Face Annual Meeting, San Diego, CA ,January 23, 2011
  • ‘What Works and Why’ Panel Moderator
    American Academy of Facial Plastic and Reconstructive Surgery Rejuvenation of the Aging Face Annual Meeting, San Diego, CA, January 23, 2011
  • Un-Marketing: How to Promote Without Selling
    American Academy of Facial Plastic and Reconstructive Surgery Rejuvenation of the Aging Face Annual Meeting, San Diego, CA, January 21, 2011
  • Marketing Resources to Succeed
    Pelleve National Sales Meeting, Orlando, FL, January 18, 2011

2010

  • Advanced Patient Marketing Techniques
    The Aesthetic Practice Association, Miami, FL, November 13, 2010
  • Staff: Best Asset or Worst Enemy
    Mastering Aesthetic Marketing, Chicago, IL, November 4, 2010
  • Internal Combustion
    Mastering Aesthetic Marketing, Chicago, IL, November 4, 2010
  • Double Your Database with External Marketing
    Mastering Aesthetic Marketing, Chicago, IL, November 4, 2010
  • Proven Methods to Keep Them Coming Back
    Mastering Aesthetic Marketing, Chicago, IL, November 4, 2010
  • Where 50% of Your New Patients Will Come From
    Mastering Aesthetic Marketing, Chicago, IL, November 4, 2010
  • The Unique Marketing Needs of an Aesthetic Practice
    The Aesthetic Academy, Dallas, TX, October 16, 2010
  • Advanced Sales
    Suneva Sales Team, San Diego, CA, October 14, 2010
  • Around the world in 60 Minutes
    American Academy of Facial Plastic and Reconstructive Surgery, Boston, MA, September 25, 2010
  • Internal and External Marketing
    Organization of Facial Plastic Surgery Assistants, Boston, MA, September 25, 2010
  • Two Online Strategies to Boost Bookings Today
    Multi-Specialty Foundation Facial Cosmetic Symposium, Las Vegas, NV, July 17, 2010
  • S.I.M.P.L.E.: A Breakthrough Formula Guaranteed to Keep You Busy
    Multi-Specialty Foundation Facial Cosmetic Symposium, Las Vegas, NV, July 16, 2010
  • Marketing Secrets to Double Your Database
    Multi-Specialty Foundation Facial Cosmetic Symposium, Las Vegas, NV, July 16, 2010
  • The ‘O’ Effect
    Northern California Face and Body Conference and Expo, San Jose, CA, July 12, 2010
  • Un-Marketing: How to Promote without Selling
    Clarion Medical Technologies Masters, Toronto, Canada, May 5, 2010
  • 25 Tips to Get New Patients in the Door
    Clarion Medical Technologies Masters, Toronto, Canada, May 5, 2010
  • The ‘O’ Effect
    Midwest Face and Body Conference and Expo, Chicago, IL March 26, 2010
  • A New Path, Built on Results
    Lumenis National Sales Meeting, Phoenix, AZ, February 2, 2010

2009

  • Advanced Medical Marketing for Your Practice
    Thrive, Los Angeles, CA, November 14, 2009
  • Advanced Medical Marketing for Your Practice
    Thrive, New York, NY, October 11, 2009
  • Inexpensive ways to market your Practice
    Organization of Facial Plastic Surgery Assistants (OFPSA), San Diego, CA, October 1 , 2009
  • Advanced Medical Marketing for Your Practice
    Thrive, Philadelphia, PA, September 12, 2009
  • Advanced Medical Marketing for Your Practice
    Thrive, Miami, FL, July 18, 2009
  • Advanced Medical Marketing for Your Practice
    Thrive, Chicago, IL, May 9, 2009

2008

  • Advanced Medical Marketing for Your Practice
    Excelling in Cosmetic Medicine, San Francisco, CA, November 1, 2008
  • Advanced Medical Marketing for Your Practice
    Excelling in Cosmetic Medicine, New York, NY, October 11, 2008
  • Marketing that’s worked, that’s failed and how these lessons will help YOU!
    American Academy of Facial Plastic and Reconstructive Surgery Fall Meeting, Chicago, IL, September 19, 2008
  • Fat-Free Marketing: The WIFM/TOIB Guarantee
    American Academy of Facial Plastic and Reconstructive Surgery Fall Meeting, Chicago, IL, September 19, 2008
  • Advanced Medical Marketing for Your Practice
    Excelling in Cosmetic Medicine, Dallas, TX, June 7, 2008
  • Advanced Medical Marketing for Your Practice
    Excelling in Cosmetic Medicine, Miami, FL, May 17, 2008
  • Advanced Medical Marketing for Your Practice
    Excelling in Cosmetic Medicine, Los Angeles, CA, April 19, 2008
  • Advanced Medical Marketing for Your Practice
    Excelling in Cosmetic Medicine, Chicago, IL, March 15, 2008

Lets Talk

Get In Touch Today

Quick Contact

  • * All indicated fields must be completed.
    Please include non-medical questions and correspondence only.
  • This field is for validation purposes and should be left unchanged.