- Posted on: Feb 1 2016
Tracy has a passion for marketing like few I have ever met. She is intelligent, very well spoken, and candid about her tried and true marketing techniques and strategies. Over the years, I have successfully incorporated many of her recommendations into my practice.
For a young woman, as a speaker, consultant and marketing expert Tracy has rapidly risen in the medical aesthetic industry as a rock star. Her passion and drive are palpable and her insight as to where the industry is headed is extraordinary. I am so impressed by her ability to execute.
Tracy Drumm Weldon knows the aesthetics industry from the inside out and the outside in.
Drumm’s practice management conferences are meticulously planned, and chocked full of actionable knowledge for aesthetic doctors and their support staff.
She is both a strategic and a tactical thinker. Drumm’s innovative ideas can help transform both practices and brands. In short, Love her.
Tracy possesses a rare combination of knowledge and savvy with wonderful communication skills. She is a true professional, highly respected throughout the facial plastic surgery world where her lectures are always highly attended. I have learned a lot from Tracy, and she has always been more than generous with her time and energies.
Tracy Drumm Weldon is a respected leader when it comes to marketing and business development in plastic surgery and aesthetic medicine. Her insights have helped me to enhance my patients’ experience and increase my revenue. You absolutely need to hear what she is doing if you want to survive in today’s competitive market for cosmetic procedures and treatments.
I have a chance to get to know Tracy Drumm in person and at work while she was in Chicago about 7 years ago. I was very much impressed and learned a lot when she gave me an orientation tour in her own company in Chicago. My facial plastic surgeon friends who have been taking service from her told me unbelievable success stories about their jobs after her touch. Since then I never missed her lectures on marketing strategies during the meetings I attended both in USA and Europe.
I’ve had the privilege of working with Tracy over the past 5 years in the medical aesthetic space. Its been a privilege because she is one of the few people I have worked with that I would consider a strategic mind. unlike most, Tracy comes at any challenge from its core. Her thinking and methodology are that of a purist, everything is with purpose and with a great sense of urgency. if you are attempting to brand an idea, service or product, attempting to create momentum or reverse trend in any industry, I would highly recommend Tracy.
When I go to a congress I always want to take something home with me. Most of the time that would be something medical. But in Macau, I saw Tracy Drumm giving a lecture about marketing. She opened my eyes! Two powerful slides still pop up in my mind when I think back: WIIFM? and the Sushi Menu. You want to know what that means? Just ask Tracy! But that’s just the beginning. She is the kind of person, with ideas like youtube videos of the patient route from the parking to the procedure and everything in between, that could transform a pretty good cosmetic clinic into a smoking aesthetics machine with the best image of quality. Maybe it’s also because of her presenting skills, but what she says is truly inspiring. Thanks for that Tracy!