Facial Plastic Surgeon ; Past President Of The American Academy Of Facial Plastic And Reconstructive Surgery AAFFPRS, Louisville, Kentucky
Having known Tracy for some time, I can attest that she is one of the most positive, creative and forward -thinking people I have known. In the world medical marketing and public relations, her concepts are fresh and often fun, her presentations are of the highest level, and her strategies are proven winners. All of this comes with an engaging personality. I highly recommend Tracy!
Owner/Operator Esteem Medical Spa and Salon, Reno, NV
I had the pleasure of meeting Tracy Drumm Weldon when she was presented to me as a “value added” service upon purchasing my first piece of equipment for my medical spa in 2010. I’m still using the equipment and still keeping in contact with Tracy who remains my single most important source of marketing information. From printed materials to introducing me to what was important in a digital age Tracy is just so well informed. I will also credit her for being instrumental in the training of two of my best medical spa managers. I can recommend Tracy without reservation for whatever your business building needs may be.
Dermatologist and President at Germain Dermatology Mount Pleasant, South Carolina
The marketing skills that I learned from Tracy Drumm Weldon, have been the most significant reason for the success and growth of my practice. She has taught me the necessary skills to be the best that I can be and to get the word out in my community. Her marketing strategies and insights are practical and give real results. I have worked with many companies in the past and have never gotten the results that I have with Tracy. Thank you so much, Tracy Drumm Weldon, for giving me the skills to bring my practice to a whole newlevel… And it was fun along the way. You have made my practice and my life better! Eternally grateful.
Marketing management and doctors are two completely different worlds. Doctors cannot be successful themselves because there is a plateau we cannot fulfill alone. We do need help from professionals like Tracy. She is absolutely the most powerful person in terms of teaching and giving the doctors the best management of their professional activities and of their patients. Without this help, our practice can be only one teeth not an entire smile.
I have worked with Tracy Drumm for many years and her expertise and knowledge of marketing, especially in the medical ethics field, is astounding. She was instrumental in helping me launch an award-winning publication covering medicalesthetics for cosmetic surgeons, and its accompanying Medical Esthetics Summit at a major trade show. I value Tracy’s contributions, her enthusiasm, and her deep passion for her work. Tracy is an outstanding professional.
Dual Board Certified in Facial Plastic Surgery, Past President of the American Academy of Facial Plastic Surgeons, New York
I have had the pleasure of knowing, observing, and working with Tracy for close to 12 years. I first met her when she was a marketing director for a very busy and rapidly growing Chicago based facial plastic surgery practice. Given the high profile practice and Tracy’s superb work, she was invited to speak at Vegas Cosmetic Surgery. This meeting has now grown to well over a thousand doctors with a few hundred support staff attending the Practice Management section of the conference. I always found Tracy’s talks, thoughts, and organizational skills to be first class.
Parallel to her meetings and her practice obligations, Tracy also built a highly regarded consultant company that was sought after by numerous physicians to elevate their practices to a new level.
Most importantly, it is Tracy’s attitude. She is always happy, supportive, helpful with all and any questions and smiling. She is a great asset for any company that she is involved in. I gave her my highest recommendation.
Dermatologist and President at Germain Dermatology, Mount Pleasant, South Carolina
DRIVE, the Power of Execution, is best marketing and practice manage book I have ever read. Tracy Drumm tells the story of her marketing journey with real-life examples, mishaps and solutions. The book does not spend time reviewing obscure marketing theories but gives the bottom line – how to get things accomplished in your practice. It is so practical and easy to read.
It has only been a short time since I have read DRIVE but I have already made some major changes in my practice. Since I now have a marketing framework, her SIMPLE method, I feel I have the tools to accomplish so much more. With her vast experience, Tracy has been able to simplify things so that I do not have to reinvent the wheel – she has been thru it all and tells you how to execute the ideas. I can’t say enough good about this book. It has really reinvigorated my interest in marketing my practice. Thanks, Tracy, for taking the time to put this book together and for making my practice thrive again. I only wish I had read it sooner!
Professional Sales Representative at Galderma, Mesa, Arizona
DRIVE by Tracy Drumm helped me provide value to the physicians I was calling on by giving me specific and actionable ideas to help them improve their businesses. It is easy to rely on company provided marketing materials when talking to your doctors but giving them solutions to their problems within every stage of their marketing plan has moved me from the status of a “rep” to a “partner” in many offices.
Tracy Drumm is an aesthetics industry expert and master marketer. Her book Drive is an easy to read encyclopedia of knowledge, proven business tactics and easy to implement ideas that will transform any aesthetic office. This is my go to guide for practice development, staff initiatives, loyalty/retention and marketing for the industry. I haven’t left home without Drive since purchasing it and refer back to it on a daily basis. It has changed the way I think and do business for the better.
