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Curriculum Vitae

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FOUNDATIONS:

  • Enhance Educational Foundation
    Co-Founder and Officer
    2006-2014
  • Face the Future Foundation
    Board Member
    2010-2013

BOARDS:

  • Modern Aesthetics Magazine Editorial Board

MEMBERSHIPS:

  • American Marketing Association (AMA)
    2006- PRESENT
  • Organization of Facial Plastic Surgery Assistants (OFPSA)
    President
    December, 2010 – 2012
  • Organization of Facial Plastic Surgery Assistants (OFPSA)
    Vice-President
    September, 2009
  • Marketing Group, Greater North Michigan Avenue Association (GNMAA)
    2009-2013

COURSE DIRECTOR:

  • IMCAS World Congress, International Master Course on Aging Science
    Marketing and Practice Management Sessions, Paris, France
    January 28-31, 2016
  • Global Aesthetic Conference- Marketing and Practice Management Session
    October 28–November 1 2015, Miami FL
  • IMCAS World Congress, International Master Course on Aging Science
    Marketing and Practice Management Sessions, January 29-February 1 2015, Paris, France
  • Vegas Cosmetic Surgery Annual Multi-Specialty Meeting
    Co-Director Practice Management Track, June 2015
  • Vegas Cosmetic Surgery Annual Multi-Specialty Meeting
    Co-Director Practice Management Track, June 2014
  • MBA – Mastering the Business of Aesthetic Medicine Conference
    May 17, 2014 – New York, IL
  • IMCAS World Congress, International Master Course on Aging Science
    Assistant Course Director Marketing and Practice Management Sessions, January 30–February 2 2014, Paris, France
  • Vegas Cosmetic Surgery Annual Multi-Specialty Meeting
    Co-Director Practice Management Track, June 2013
  • MBA – Mastering the Business of Aesthetic Medicine Conference
    July 21, 2013 – Chicago, IL
  • MBA – Mastering the Business of Aesthetic Medicine Conference
    April 20, 2013 – New York, NY
  • MBA – Mastering the Business of Aesthetic Medicine Conference
    June 15, 2013 – Phoenix, AZ
  • MBA – Mastering the Business of Aesthetic Medicine Conference
    August 17, 2013 – Chicago, IL
  • MBA – Mastering the Business of Aesthetic Medicine Conference
    October 5, 2013 – Miami, FL
  • Organization of Facial Plastic Surgery Assistants OFPSA National Conference
    September 6-7, 2012 – Washington, DC
  • Organization of Facial Plastic Surgery Assistants OFPSA National Conference
    September 7-9, 2011 – San Francisco, CA
  • MBA – Mastering the Business of Aesthetic Medicine Conference
    October 27, 2012 – Beverly Hills, CA
  • MBA – Mastering the Business of Aesthetic Medicine Conference
    September 28, 2013 – Miami, FL
  • MBA – Mastering the Business of Aesthetic Medicine Conference
    November 4, 2009 – Chicago, IL
  • Thrive: College of Cosmetic Medicine
    Chicago, IL, Saturday, May 9, 2009
  • Thrive: College of Cosmetic Medicine
    Miami, FL, Saturday, July 18, 2009
  • Thrive: College of Cosmetic Medicine
    Philadelphia, PA, Saturday, September 12, 2009
  • Thrive: College of Cosmetic Medicine
    New York, NY, Saturday, October 17, 2009
  • Thrive: College of Cosmetic Medicine
    Beverly Hills, CA, Saturday, November 14, 2009
  • Excelling in Cosmetic Medicine
    Chicago, IL, March 15, 2008

SPEAKING ENGAGEMENTS:

2015

  • Plan and Deliver: A Comprehensive Look at Marketing your Practice
    Global Aesthetics Conference, Miami, FL, Oct 29, 2015
  • Meet YOUR Experts: Your Global Aesthetics Faculty and What You Need to Know About Them
    S. Randolph Waldman, MD & Tracy Weldon, Global Aesthetics Conference, Miami, FL, Oct 29, 2015
  • Calendar and Promotional Planning
    Vegas Cosmetic Surgery, Las Vegas, NV June 2015
  • A Successful Aesthetic Practice: Ask the Experts Panel
    ABAM American-Brazilian Aesthetic Meeting, Park City, UT Feb 17, 2015
  • Marketing your Aesthetic Practice
    ABAM American-Brazilian Aesthetic Meeting, Park City, UT Feb 18, 2015

2014

  • Global Marketing Rule: Attention Doctor You Are a Brand
    The Australasian Society of Aesthetic Plastic Surgery , Hobart, Australia, July 30, 2014
  • Unlocking the Secret Code – Word of Mouth Advertising
    The Australasian Society of Aesthetic Plastic Surgery , Hobart, Australia, July 30, 2014
  • Calendar Craze: Breakthrough Promotions Formula
    The Australasian Society of Aesthetic Plastic Surgery, Hobart, Australia, July 30, 2014
  • The Power of Pre-Committing: Game-Changing Credentialing Strategies
    The Australasian Society of Aesthetic Plastic Surgery, Hobart, Australia, July 30, 2014
  • Are You Getting Your Money’s Worth? – Best Practices for Measuring Results of Online Marketing
    International Symposium of Facial Plastic Surgery, May 31
  • A Simple Guide to Growing Your Practice
    The Aesthetic Meeting, San Francisco, CA, April 29, 2014
  • Unlocking the Secret Code – Word of Mouth Marketing
    The Aesthetic Meeting, San Francisco, CA, April 29, 2014
  • Unlocking the Secret Code for Word of Mouth Marketing
    Aging Face Conference, American Academy of Facial Plastic Surgery, February 4, 2014
  • 5 Marketing Concepts
    Aging Face Conference, American Academy of Facial Plastic Surgery, February 4, 2014
  • SIMPLE Marketing and Your Practice
    Aging Face Conference, American Academy of Facial Plastic Surgery, February 4, 2014
  • A Simple Guide to Growing Your Practice
    The Australasian Society of Aesthetic Plastic Surgery, Hobart, Australia, July 30, 2014
  • A Simple Plan for Marketing Your Practice
    Vegas Cosmetic Surgery Multi-Specialty Annual Meeting, June 2014
  • In-Office Promotions
    Vegas Cosmetic Surgery Multi-Specialty Annual Meeting, June 2014
  • Email Essentials
    Vegas Cosmetic Surgery Multi-Specialty Annual Meeting, June 2014
  • Danger: Pitfalls in Marketing Purchases
    Vegas Cosmetic Surgery Multi-Specialty Annual Meeting, June 2014
  • Opening Remarks
    Vegas Cosmetic Surgery Multi-Specialty Annual Meeting, June 2014
  • Practical Pearls: Rapid Fire Session Panel
    Aging Face Conference, American Academy of Facial Plastic Surgery, February 4, 2014
  • Interactive Panel: Practice Management
    Aging Face Conference, American Academy of Facial Plastic Surgery, February 4, 2014
  • A Simple Guide to Growing Your Practice
    The Aesthetic Meeting San Francisco, CA, April 29, 2014
  • Unlocking the Secret Code – Word of Mouth
    The Aesthetic Meeting, San Francisco, CA April 29, 2014
  • DRIVING Your Practice Forward
    IMCAS World Congress, International Master Course on Aging Science, Paris, France, January 30, 2014

2013

  • Physician Focus: Starting a New Practice / Marketing / Social Media Tips: Rules of social media engagement
    Cosmetic Surgery Forum, Las Vegas, Nevada, December 5, 2013
  • Using the Media to Establish Market Leadership
    Vegas Cosmetic Surgery Multi-Specialty Meeting, June 28, 2013
  • WOM – Word of Mouth Marketing Secrets
    Vegas Cosmetic Surgery Multi-Specialty Meeting, June 27, 2013
  • Welcome Address
    Vegas Cosmetic Surgery Multi-Specialty Meeting, June 26, 2013
  • Unlocking the Secret Code for Word of Mouth Marketing
    International Milano Masterclass for the International Federation of Facial Plastic Surgery Societies, Milano, Italy, March 2013
  • A SIMPLE Guide to Growing your Aesthetic Practice
    International Milano Masterclass for the International Federation of Facial Plastic Surgery Societies, Milano, Italy, March 2013
  • The Art of Rhinoplasty
    International Milano Masterclass for the International Federation of Facial Plastic Surgery Societies, Milano, Italy, March 2013
  • The Social Rules of Engagement
    International Milano Masterclass for the International Federation of Facial Plastic Surgery Societies, Milano, Italy, March 2013
  • Generational Marketing
    International Milano Masterclass for the International Federation of Facial Plastic Surgery Societies, Milano, Italy, March 2013
  • Loyalty and Retention Strategies
    Face and Body Meeting, Chicago, IL March 2013
  • Practice Pearls
    AAFPRS American Academy of Facial Plastic and Reconstructive Surgery National Meeting, New Orleans, LA, October 20, 2013
  • Gaining Patient Referrals
    AAFPRS American Academy of Facial Plastic and Reconstructive Surgery National Meeting, New Orleans, LA, October 19, 2013
  • SIMPLE Marketing for Your Physician
    OFPSA, Organization of Facial Plastic Surgery Assistants Annual Meeting, New Orleans, LA, October 19, 2013
  • The Lagniappe Secret to Branding
    AAFPRS American Academy of Facial Plastic and Reconstructive Surgery National Meeting, New Orleans, LA, October 19, 2013
  • Brand Strategies
    IMCAS World Congress, International Master Course on Aging Science, Paris, France, January 31, 2013
  • Word of Mouth Marketing Formulas
    IMCAS World Congress, International Master Course on Aging Science, Paris, France, January 31, 2013
  • Aesthetic Marketing Today
    L’Oréal, Paris, France, January 30, 2013
  • WOW to WOM Strategies
    American Academy of Cosmetic Surgery Conference, January 17, 2013

2012

  • Homegrown Press for your Practice
    Cosmetic Surgery Forum, Las Vegas, NV, November, 29, 2012
  • Nuts and Bolts to Growing a Practice
    Cosmetic Surgery Forum, Las Vegas, NV, November 29, 2012
  • Thrive: Marketing Fundamentals
    MBA, Beverly Hills, CA, October 27, 2012
  • Drive: Your Complete Marketing Plan
    MBA, Beverly Hills, CA, October 27, 2012
  • Practice Management, Marketing and Patient Communication – A Continental Debate Lecture
    Merz Asia Pacific Experts Summit, Macau, October 21, 2012
  • The Secret Promo Code—A Breakthrough Guide to Growing Your Medical Spa
    Face and Body Spa Conference & Expo, San Jose, CA, October 6, 2012
  • Thrive: Pearls to Prosper in Any Economy
    AAFPRS Fall Meeting 2012, Washington, DC, September 7, 2012
  • OFPSA President’s Address
    OFPSA Fall Meeting 2012, Washington, DC, September 6, 2012
  • Thrive: Marketing Fundamentals
    MBA, Chicago, July 21, 2012
  • Drive: Your Complete Marketing Plan
    MBA, Chicago, July 21, 2012
  • Three Different Approaches to Give Your Business a Profitable Makeover
    Multi-Specialty Symposium 2012, Las Vegas, NV, June 9, 2012
  • Three Different Approaches to Give Your Business a Profitable Makeover
    Multi-Specialty Symposium 2012, Las Vegas, NV, June 9, 2012
  • A Comprehensive Practice Growth Strategy Using Internal Marketing
    Multi-Specialty Symposium 2012, Las Vegas, NV, June 8, 2012
  • What your Calendar Isn’t Telling You! – Exploring Uncharted Waters for Practice Growth by Using the Calendar to Strategize
    Multi-Specialty Symposium 2012, Las Vegas, NV, June 7, 2012
  • Caught! We Failed our Secret Shopper Report
    Multi-Specialty Symposium 2012, Las Vegas, NV June 7, 2012
  • What Your Calendar Isn’t Telling You
    Multi-Specialty Symposium 2012, Las Vegas, NV June 6, 2012
  • Flipping Out: Growth through Video and Social Media
    Multi-Specialty Symposium 2012, Las Vegas, NV June 6, 2012
  • Marketing Strategies that Effectively Cross National & Cultural Frontiers
    Nose and Face World, International Federation of Facial Plastic Surgery Societies, Rome, Italy, May 9, 2012
  • Implementation Strategies for Practice Improvement
    The Aesthetic Show, Las Vegas, NV, April 15 2012
  • Marketing Strategies that Effectively Cross National & Cultural Frontiers
    Nose & Face World Congress, Rome 2012
  • The Secret Promo Code – A Breakthrough Guide to Growing your Medical Spa
    Face and Body Show, Chicago, IL, March 3, 2012
  • Burn Presentation
    Lumenis National Sales Meeting, Miami, Florida, February 11, 2012
  • Chicago Health 2.0 Panel: Selling to Small Medical Practices
    Health 2.0 Meeting, Chicago, IL, January 31, 2012
  • Starting Your Year Off Right: Your Marketing Plan for 2012
    AACS meeting, Las Vegas, NV, January 18 2012
  • Taking the Pulse of Your Practice: a Financial Exam
    AACS meeting, Las Vegas, NV, January 19 2012
  • Making your Aesthetic Practice Thrive
    AACS meeting, Las Vegas, NV, January 19 2012
  • Getting Water from a Stone
    AACS meeting, Las Vegas, NV, January 20, 2012

2011

  • Marketing Strategies to Grow Your Practice
    THE Aesthetic Academy, Miami, FL, November 19, 2011
  • CLASS Annual Educational Symposium
    CLASS Symposium, Toronto, Canada, November 12, 2011
  • Masters Clarion
    Clarion Masters, Calgary, Canada, October 1, 2011
  • Mastering the Art of CO2 Laser Skin Surgery
    Lumenis CO2 Show, New York, New York, September 24, 2011
  • OFPSA Meeting Opening Remarks
    OFPSA Meeting, San Francisco, CA, September 7-9, 2011
  • How to Launch and Thrive with your Laser
    Mult-Specialty Show, Las Vegas, NV, June 25, 2011
  • Pure Numbers, No Hype – A Tour of Profitable Marketing Trials
    Multi-Specialty Show, Las Vegas, NV, June 23, 2011
  • 10 Profitable Events and 10 Steps to Duplicate Them
    Multi-Specialty Show, Las Vegas, NV, June 22, 2011
  • Minimally-Invasive Marketing – A New Era in Aesthetic Medicine
    THE Aesthetic Show, Las Vegas, NV, June 5, 2011
  • Marketing Techniques That Always Work
    THE Aesthetic Show, Las Vegas, NV, June 5, 2011
  • Profiles of Success – Case Studies of Four Practices
    THE Aesthetic Show, Las Vegas, NV, June 2, 2011
  • Securing, Surviving & Thriving with Media
    THE Aesthetic Show, Las Vegas, NV, June 2, 2011
  • Invertising Part One: Principles and Physical Elements
    THE Aesthetic Show, Las Vegas, NV, June 2, 2011
  • Invertising Part Two: Process Improvement
    THE Aesthetic Show, Las Vegas, NV, June 2, 2011
  • Minimally Invasive Marketing – A New Era
    The Master’s Course, Toronto, Canada, May 28, 2011
  • What IF Solutions Were Just Around the Corner?
    Ellman International Sales Meeting, New York, NY, March 16, 2011
  • 80/20: The Client Retention Rule That Will Keep Your Books Full
    Midwest Face and Body Conference and Expo, Chicago, IL, March 14, 2011
  • 5 Secrets to Generate Thousands with Your Laser
    American Academy of Dermatology, New Orleans, LA, February 6, 2011
  • What IF 2010 Was Just The Beginning?
    Lumenis National Sales Meeting, Sarasota, FL, January 24, 2011
  • Practical Tools for a Successful Practice: Advice of Five Expert Consultants: Panelist
    American Academy of Facial Plastic and Reconstructive Surgery Rejuvenation of the Aging Face Annual Meeting, San Diego, CA ,January 23, 2011
  • ‘What Works and Why’ Panel Moderator
    American Academy of Facial Plastic and Reconstructive Surgery Rejuvenation of the Aging Face Annual Meeting, San Diego, CA, January 23, 2011
  • Un-Marketing: How to Promote Without Selling
    American Academy of Facial Plastic and Reconstructive Surgery Rejuvenation of the Aging Face Annual Meeting, San Diego, CA, January 21, 2011
  • Marketing Resources to Succeed
    Pelleve National Sales Meeting, Orlando, FL, January 18, 2011

2010

  • Advanced Patient Marketing Techniques
    The Aesthetic Practice Association, Miami, FL, November 13, 2010
  • Staff: Best Asset or Worst Enemy
    Mastering Aesthetic Marketing, Chicago, IL, November 4, 2010
  • Internal Combustion
    Mastering Aesthetic Marketing, Chicago, IL, November 4, 2010
  • Double Your Database with External Marketing
    Mastering Aesthetic Marketing, Chicago, IL, November 4, 2010
  • Proven Methods to Keep Them Coming Back
    Mastering Aesthetic Marketing, Chicago, IL, November 4, 2010
  • Where 50% of Your New Patients Will Come From
    Mastering Aesthetic Marketing, Chicago, IL, November 4, 2010
  • The Unique Marketing Needs of an Aesthetic Practice
    The Aesthetic Academy, Dallas, TX, October 16, 2010
  • Advanced Sales
    Suneva Sales Team, San Diego, CA, October 14, 2010
  • Around the world in 60 Minutes
    American Academy of Facial Plastic and Reconstructive Surgery, Boston, MA, September 25, 2010
  • Internal and External Marketing
    Organization of Facial Plastic Surgery Assistants, Boston, MA, September 25, 2010
  • Two Online Strategies to Boost Bookings Today
    Multi-Specialty Foundation Facial Cosmetic Symposium, Las Vegas, NV, July 17, 2010
  • S.I.M.P.L.E.: A Breakthrough Formula Guaranteed to Keep You Busy
    Multi-Specialty Foundation Facial Cosmetic Symposium, Las Vegas, NV, July 16, 2010
  • Marketing Secrets to Double Your Database
    Multi-Specialty Foundation Facial Cosmetic Symposium, Las Vegas, NV, July 16, 2010
  • The ‘O’ Effect
    Northern California Face and Body Conference and Expo, San Jose, CA, July 12, 2010
  • Un-Marketing: How to Promote without Selling
    Clarion Medical Technologies Masters, Toronto, Canada, May 5, 2010
  • 25 Tips to Get New Patients in the Door
    Clarion Medical Technologies Masters, Toronto, Canada, May 5, 2010
  • The ‘O’ Effect
    Midwest Face and Body Conference and Expo, Chicago, IL March 26, 2010
  • A New Path, Built on Results
    Lumenis National Sales Meeting, Phoenix, AZ, February 2, 2010

2009

  • Advanced Medical Marketing for Your Practice
    Thrive, Los Angeles, CA, November 14, 2009
  • Advanced Medical Marketing for Your Practice
    Thrive, New York, NY, October 11, 2009
  • Inexpensive ways to market your Practice
    Organization of Facial Plastic Surgery Assistants (OFPSA), San Diego, CA, October 1 , 2009
  • Advanced Medical Marketing for Your Practice
    Thrive, Philadelphia, PA, September 12, 2009
  • Advanced Medical Marketing for Your Practice
    Thrive, Miami, FL, July 18, 2009
  • Advanced Medical Marketing for Your Practice
    Thrive, Chicago, IL, May 9, 2009

2008

  • Advanced Medical Marketing for Your Practice
    Excelling in Cosmetic Medicine, San Francisco, CA, November 1, 2008
  • Advanced Medical Marketing for Your Practice
    Excelling in Cosmetic Medicine, New York, NY, October 11, 2008
  • Marketing that’s worked, that’s failed and how these lessons will help YOU!
    American Academy of Facial Plastic and Reconstructive Surgery Fall Meeting, Chicago, IL, September 19, 2008
  • Fat-Free Marketing: The WIFM/TOIB Guarantee
    American Academy of Facial Plastic and Reconstructive Surgery Fall Meeting, Chicago, IL, September 19, 2008
  • Advanced Medical Marketing for Your Practice
    Excelling in Cosmetic Medicine, Dallas, TX, June 7, 2008
  • Advanced Medical Marketing for Your Practice
    Excelling in Cosmetic Medicine, Miami, FL, May 17, 2008
  • Advanced Medical Marketing for Your Practice
    Excelling in Cosmetic Medicine, Los Angeles, CA, April 19, 2008
  • Advanced Medical Marketing for Your Practice
    Excelling in Cosmetic Medicine, Chicago, IL, March 15, 2008

MEDIA:

Published Books

  • DRIVE: The Power of Execution
    Drumm, Tracy L., (2013 CCM Publishing) ISBN #978-0-9823592-2-8
  • Thrive: Pearls to Prosper in any Economy
    Dayan, Steven H.; Drumm, Tracy L., (2010 CCM Publishing) ISBN #978-0-9823592-1-1
  • Keys to Success
    Dayan, Steven H.; Drumm, Tracy L., (2008) (CCM Publishing, Chicago, IL)

Journal Contributions

  • Strategies to Grow Your Practice
    Facial Plastic Surgery, Official Journal of the European Academy of Facial Plastic Surgery, February 2010
  • Retailicine: Somewhere Between Retail and Medicine
    Practice Management in Facial Plastic Surgery Clinic North America, June 2009

Published Articles

  • Core Marketing Concepts and Your Practice
    Practical Dermatology Magazine, February 2016
  • SIMPLE Marketing Solutions
    Practical Dermatology Magazine, January 2016
  • The Power of Planning: Your 2016 Guide for Promotions
    Modern Aesthetic Magazine, January/February 2016
  • Marketing Skills: A ‘Simple’ Meeting Take-Away
    PRIME International Journal of Aesthetic and Anti-Aging Medicine, June 2014
  • Skin Care: Then and Now—Medical Esthetics
    Skin Inc. Magazine, July 2013
  • Gucci, Prada and Ghannel?
    Plastic Surgery Practice Magazine, December 2012
  • A Hero Healing Heroes
    The Source Newspaper, Volume 1, Issue 3 2012
  • Implement Business-building Techniques
    Skin Inc. Magazine, July 2012
  • The Red Lipstick Night: A Patient Event to Remember
    OFPSA Magazine, Spring 2012
  • Skin Rejuvenation Devices in the Medical Spa
    Skin Inc. Magazine, March 2012
  • Sorting Filler from Facts
    Revenue Digital Magazine, Volume 1, Issue 2, 2012
  • Educating Clients on Proper Skin Care
    Skin Inc. Magazine, March 2011
  • A Modern Day Success Recipe
    OFPSA Magazine, Winter 2011
  • Farmers and Fishers: A Story on Patient Retention
    OFPSA Magazine, Fall 2011
  • Holiday Strategies for the Medical Spa
    Skin Inc. Magazine, October 2011
  • Not as Sweet as it Seems: Five Questions for Evaluating Marketing Services
    Plastic Surgery Practice Magazine, June 2011
  • Thriving Through Negativity: A Breakthrough Guide to Online Branding
    Plastic Surgery Practice Magazine, May 2011
  • What If, Your Practice Already Possesses the Key To Success?
    The Aesthetic Guide, January/February 2011
  • An Unexpected Discovery
    OFPSA Magazine, Winter 2011
  • Nutrition and the Skin
    Skin Inc., June 2011
  • Business: A Guide to Thriving
    Les Nouvelles Esthetiques, December 2010 (International Publication)
  • In.no.v8.ion: 8 Ways Laser Hair is Redefining Its Niche
    Merge Magazine, December 2010
  • The Success Profile – The Guide to Selling, Not Telling
    Merge Magazine, September 2010
  • 8 Ways Laser Hair Removal Is Redefining Its Niche
    Skin Inc. Magazine, November 2010
  • Arm Your Staff with Answers
    Plastic Surgery Practice Magazine, May 2010
  • Marketing Boot Camp
    Les Nouvelles Esthetiques, May 2010 (International Publication)
  • Retaining Current Clients
    Skin Inc. Magazine, January 2010
  • Displaying Your Brand
    MedEsthetics Magazine, 2010
  • Six Strategies for Compensating and Motivating Your Staff
    Merge Magazine, March/April 2010
  • Are You a Mouse or a Rat?
    Skin Inc. Magazine, March 2010
  • Recession-proof Your Practice
    Skin Inc. Magazine, January 2010
  • Simple Marketing
    Plastic Surgery Practice Magazine, January 2010
  • Retaining Clients
    Merge Magazine, Fall 2009
  • Somewhere Between Retail and Medicine
    Plastic Surgery Practice, June 2009
  • Inside out Approach
    OFPSA Newsletter, Summer 2008

Ongoing Columns

  • The Power Series
    Modern Aesthetics Magazine, 2016
  • The SIMPLE Series
    Practice Dermatology, 2016
  • Combination Services for Optimal Results
    Skin Inc., October 2012
  • Global Perspectives: A Letter from the OFPSA President
    OFPSA Digital Magazine, Fall 2012
  • Global Perspectives
    Facial Plastic Times, September/October 2012
  • Five Strategies for Compensating Your Staff
    Facial Plastic Times, August 2012
  • Do You Have a Plan?
    Facial Plastic Times, July 2012
  • Lattes and Little Things That Can Make All the Difference
    Facial Plastic Times, May/June 2012
  • Digital Dialogue
    OFPSA Digital Magazine, Summer 2012
  • Acne Through the Ages
    Skin Inc., May 2012
  • Summer Surge: Practice Pick Me Ups
    Facial Plastic Times, April 2012
  • Skin Rejuvenation Devices in the Medical Spa
    Skin Inc. Magazine, March 2012
  • Digital Dialogue—The OFPSA Magazine is here!
    Facial Plastic Times, January/February 2012
  • Browse and Brew: A Letter from the OFPSA President
    OFPSA Digital Magazine, Winter 2011
  • An Unexpected Discovery
    Facial Plastic Times, November/December 2011
  • Holiday Strategies for the Medical Spa
    Skin Inc: Medical Esthetics Point of View, October 2011
  • Simply Male
    Skin Inc.: Medical Esthetics Point of View, August 2011
  • Groupon Deals Equal to Fee Splitting?
    Plastic Surgery Practice, July 25, 2011
  • My European Latte
    Plastic Surgery Practice: Caffeine Corner, July 14, 2011
  • Pucker Up for New Patients—Event Case Study and Instructions
    Plastic Surgery Practice: Caffeine Corner, Plastic Surgery Practice: Caffeine Corner, July 5, 2011
  • Is Your Waiting Room Patient Friendly?
    Plastic Surgery Practice: Caffeine Corner, June 27, 2011
  • Nutrition and the Skin
    Skin Inc.: Medical Esthetics Point of View, June 2011
  • A Note from the OFPSA President
    OFPSA Magazine, June 2011
  • The Wild, Wild World of Groupon
    Plastic Surgery Practice, June 8, 2011
  • The Banana Lessons
    Plastic Surgery Practice: Caffeine Corner, June 1, 2011
  • Not as Sweet as it Seems: Five Questions for Evaluating Marketing Services
    Plastic Surgery Practice: Caffeine Corner, May 18, 2011
  • Evidence-Based Marketing
    Facial Plastic Times, April 2011
  • Educating Clients on Proper Skin Care: Marketing Perspective
    Skin Inc.: Medical Esthetics Point of View, April 2011
  • Strategies to Overcome the Winter Blues
    Facial Plastic Times, March 2011
  • Message from the President
    Facial Plastic Times, January/February 2011

Editorial Placements

  • “OFPSA Update: Reflecting Back”
    Facial Plastic Times, November/December 2012
  • “Catch Him and Keep Him”
    Cosmetic Surgery Times, February 2012
  • “Invited”
    Michigan Avenue Magazine, December 2011
  • “The Aesthetic Show Faculty”
    The Aesthetic Guide, November/December 2011
  • “The Industry Scene”
    The Aesthetic Guide, July-August 2011
  • “Motivated Aesthetic Professionals Earn CAC Certification at the Aesthetic Show 2011”
    The Aesthetic Guide, July-August 2011
  • “The Aesthetic Show 2011 Establishes Industry Leadership”
    The Aesthetic Guide March-April 2011
  • “Book Tackles Profits in Tough Times”
    Dermatology Times, February 2010
  • “In The Loop”
    Michigan Avenue Magazine, December 2009-January 2010
  • “New Book Offers Cosmetic Practice Tips on How to Prosper”
    Medical Spa Report, November 2009
  • “Marketing on a Dime”
    Cosmetic Surgery Times, February 2009
  • “Big Book of Design Ideas”
    Brochures, Stationary, Website, Harper Collins Publishers 2009
  • “How to Cope with a Shrinking Budget: 11 Steps for Going Frugal”
    Marketing Sherpa August 2008
  • “The Multi-tasker”
    Plastic Surgery Practice, June 2007

Live Broadcasts

  • 10 Simple Tips to Grow Your Practice in Any Economy
    European Academy of Facial Plastic Surgery, September 2, 2012 – Antalya, Turkey
  • Show and Tellinar
    August 20, 2009 – Chicago, IL
  • What is Restylane?
    IF Marketing: Real World Research and Production – April 2008
  • What is Botox?
    IF Marketing: Real World Research and Production – April 2008
  • Securing, Surviving, and Thriving with the Media
    OFPSA Webinar Series – February 2012
  • Minimally Invasive Marketing: A New Era in Aesthetic Medicine
    THE Aesthetic Academy Webinar – March 23, 2011
  • Road to Success: IF Marketing’s Guide to Planning for 2011
    IF Marketing’s Webinar Wednesday – October 6, 2010
  • Industry Initiation
    An Introduction to the World of Cosmetic Medicine for New Staff
    IF Marketing’s Webinar Wednesday Series – February 3, 2010
  • Thriving in 2010
    IF Marketing’s Wednesday Webinar Series – January 6, 2010

AWARDS:

  • Mazie Award Winner – David E. Carter Big Book of Design Ideas 3, 2008
  • Pinnacle Print Awards – Best of Division – Small Brochures, 2008

Lets Talk

Get In Touch Today

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