Curriculum Vitae

FOUNDATIONS:

• Enhance Educational Foundation
  Co-Founder and Officer
  2006-2014
• Face the Future Foundation
  Board Member
  2010-2013

BOARDS:

• Modern Aesthetics Magazine Editorial Board

MEMBERSHIPS:

• American Marketing Association (AMA)
  2006- PRESENT
• Organization of Facial Plastic Surgery Assistants (OFPSA)
  President
  December, 2010 – 2012
• Organization of Facial Plastic Surgery Assistants (OFPSA)
  Vice-President
  September, 2009
• Marketing Group, Greater North Michigan Avenue Association (GNMAA)
  2009-2013

COURSE DIRECTOR:

• IMCAS World Congress, International Master Course on Aging Science
  Marketing and Practice Management Sessions, Paris, France
  January 28-31, 2016
• Global Aesthetic Conference- Marketing and Practice Management Session
  October 28–November 1 2015, Miami FL
• IMCAS World Congress, International Master Course on Aging Science
  Marketing and Practice Management Sessions, January 29-February 1 2015, Paris, France
• Vegas Cosmetic Surgery Annual Multi-Specialty Meeting
  Co-Director Practice Management Track, June 2015
• Vegas Cosmetic Surgery Annual Multi-Specialty Meeting
  Co-Director Practice Management Track, June 2014
• MBA – Mastering the Business of Aesthetic Medicine Conference
  May 17, 2014 – New York, IL
• IMCAS World Congress, International Master Course on Aging Science
  Assistant Course Director Marketing and Practice Management Sessions, January 30–February 2 2014, Paris, France
• Vegas Cosmetic Surgery Annual Multi-Specialty Meeting
  Co-Director Practice Management Track, June 2013
• MBA – Mastering the Business of Aesthetic Medicine Conference
  July 21, 2013 – Chicago, IL
• MBA – Mastering the Business of Aesthetic Medicine Conference
  April 20, 2013 – New York, NY
• MBA – Mastering the Business of Aesthetic Medicine Conference
  June 15, 2013 – Phoenix, AZ
• MBA – Mastering the Business of Aesthetic Medicine Conference
  August 17, 2013 – Chicago, IL
• MBA – Mastering the Business of Aesthetic Medicine Conference
  October 5, 2013 – Miami, FL
• Organization of Facial Plastic Surgery Assistants OFPSA National Conference
  September 6-7, 2012 – Washington, DC
• Organization of Facial Plastic Surgery Assistants OFPSA National Conference
  September 7-9, 2011 – San Francisco, CA
• MBA – Mastering the Business of Aesthetic Medicine Conference
  October 27, 2012 – Beverly Hills, CA
• MBA – Mastering the Business of Aesthetic Medicine Conference
  September 28, 2013 – Miami, FL
• MBA – Mastering the Business of Aesthetic Medicine Conference
  November 4, 2009 – Chicago, IL
• Thrive: College of Cosmetic Medicine
  Chicago, IL, Saturday, May 9, 2009
• Thrive: College of Cosmetic Medicine
  Miami, FL, Saturday, July 18, 2009
• Thrive: College of Cosmetic Medicine
  Philadelphia, PA, Saturday, September 12, 2009
• Thrive: College of Cosmetic Medicine
  New York, NY, Saturday, October 17, 2009
• Thrive: College of Cosmetic Medicine
  Beverly Hills, CA, Saturday, November 14, 2009
• Excelling in Cosmetic Medicine
  Chicago, IL, March 15, 2008

SPEAKING ENGAGEMENTS:

2015

• Plan and Deliver: A Comprehensive Look at Marketing your Practice
  Global Aesthetics Conference, Miami, FL, Oct 29, 2015
• Meet YOUR Experts: Your Global Aesthetics Faculty and What You Need to Know About Them
  S. Randolph Waldman, MD & Tracy Weldon, Global Aesthetics Conference, Miami, FL, Oct 29, 2015
• Calendar and Promotional Planning
  Vegas Cosmetic Surgery, Las Vegas, NV June 2015
• A Successful Aesthetic Practice: Ask the Experts Panel
  ABAM American-Brazilian Aesthetic Meeting, Park City, UT Feb 17, 2015
• Marketing your Aesthetic Practice
  ABAM American-Brazilian Aesthetic Meeting, Park City, UT Feb 18, 2015

2014

• Global Marketing Rule: Attention Doctor You Are a Brand
  The Australasian Society of Aesthetic Plastic Surgery , Hobart, Australia, July 30, 2014
• Unlocking the Secret Code – Word of Mouth Advertising
  The Australasian Society of Aesthetic Plastic Surgery , Hobart, Australia, July 30, 2014
• Calendar Craze: Breakthrough Promotions Formula
  The Australasian Society of Aesthetic Plastic Surgery, Hobart, Australia, July 30, 2014
• The Power of Pre-Committing: Game-Changing Credentialing Strategies
  The Australasian Society of Aesthetic Plastic Surgery, Hobart, Australia, July 30, 2014
• Are You Getting Your Money’s Worth? – Best Practices for Measuring Results of Online Marketing
  International Symposium of Facial Plastic Surgery, May 31
• A Simple Guide to Growing Your Practice
  The Aesthetic Meeting, San Francisco, CA, April 29, 2014
• Unlocking the Secret Code – Word of Mouth Marketing
  The Aesthetic Meeting, San Francisco, CA, April 29, 2014
• Unlocking the Secret Code for Word of Mouth Marketing
  Aging Face Conference, American Academy of Facial Plastic Surgery, February 4, 2014
• 5 Marketing Concepts
  Aging Face Conference, American Academy of Facial Plastic Surgery, February 4, 2014
• SIMPLE Marketing and Your Practice
  Aging Face Conference, American Academy of Facial Plastic Surgery, February 4, 2014
• A Simple Guide to Growing Your Practice
  The Australasian Society of Aesthetic Plastic Surgery, Hobart, Australia, July 30, 2014
• A Simple Plan for Marketing Your Practice
  Vegas Cosmetic Surgery Multi-Specialty Annual Meeting, June 2014
• In-Office Promotions
  Vegas Cosmetic Surgery Multi-Specialty Annual Meeting, June 2014
• Email Essentials
  Vegas Cosmetic Surgery Multi-Specialty Annual Meeting, June 2014
• Danger: Pitfalls in Marketing Purchases
  Vegas Cosmetic Surgery Multi-Specialty Annual Meeting, June 2014
• Opening Remarks
  Vegas Cosmetic Surgery Multi-Specialty Annual Meeting, June 2014
• Practical Pearls: Rapid Fire Session Panel
  Aging Face Conference, American Academy of Facial Plastic Surgery, February 4, 2014
• Interactive Panel: Practice Management
  Aging Face Conference, American Academy of Facial Plastic Surgery, February 4, 2014
• A Simple Guide to Growing Your Practice
  The Aesthetic Meeting San Francisco, CA, April 29, 2014
• Unlocking the Secret Code – Word of Mouth
  The Aesthetic Meeting, San Francisco, CA April 29, 2014
• DRIVING Your Practice Forward
  IMCAS World Congress, International Master Course on Aging Science, Paris, France, January 30, 2014

2013

• Physician Focus: Starting a New Practice / Marketing / Social Media Tips: Rules of social media engagement
  Cosmetic Surgery Forum, Las Vegas, Nevada, December 5, 2013
• Using the Media to Establish Market Leadership
  Vegas Cosmetic Surgery Multi-Specialty Meeting, June 28, 2013
• WOM – Word of Mouth Marketing Secrets
  Vegas Cosmetic Surgery Multi-Specialty Meeting, June 27, 2013
• Welcome Address
  Vegas Cosmetic Surgery Multi-Specialty Meeting, June 26, 2013
• Unlocking the Secret Code for Word of Mouth Marketing
  International Milano Masterclass for the International Federation of Facial Plastic Surgery Societies, Milano, Italy, March 2013
• A SIMPLE Guide to Growing your Aesthetic Practice
  International Milano Masterclass for the International Federation of Facial Plastic Surgery Societies, Milano, Italy, March 2013
• The Art of Rhinoplasty
  International Milano Masterclass for the International Federation of Facial Plastic Surgery Societies, Milano, Italy, March 2013
• The Social Rules of Engagement
  International Milano Masterclass for the International Federation of Facial Plastic Surgery Societies, Milano, Italy, March 2013
• Generational Marketing
  International Milano Masterclass for the International Federation of Facial Plastic Surgery Societies, Milano, Italy, March 2013
• Loyalty and Retention Strategies
  Face and Body Meeting, Chicago, IL March 2013
• Practice Pearls
  AAFPRS American Academy of Facial Plastic and Reconstructive Surgery National Meeting, New Orleans, LA, October 20, 2013
• Gaining Patient Referrals
  AAFPRS American Academy of Facial Plastic and Reconstructive Surgery National Meeting, New Orleans, LA, October 19, 2013
• SIMPLE Marketing for Your Physician
  OFPSA, Organization of Facial Plastic Surgery Assistants Annual Meeting, New Orleans, LA, October 19, 2013
• The Lagniappe Secret to Branding
  AAFPRS American Academy of Facial Plastic and Reconstructive Surgery National Meeting, New Orleans, LA, October 19, 2013
• Brand Strategies
  IMCAS World Congress, International Master Course on Aging Science, Paris, France, January 31, 2013
• Word of Mouth Marketing Formulas
  IMCAS World Congress, International Master Course on Aging Science, Paris, France, January 31, 2013
• Aesthetic Marketing Today
  L’Oréal, Paris, France, January 30, 2013
• WOW to WOM Strategies
  American Academy of Cosmetic Surgery Conference, January 17, 2013

2012

• Homegrown Press for your Practice
  Cosmetic Surgery Forum, Las Vegas, NV, November, 29, 2012
• Nuts and Bolts to Growing a Practice
  Cosmetic Surgery Forum, Las Vegas, NV, November 29, 2012
• Thrive: Marketing Fundamentals
  MBA, Beverly Hills, CA, October 27, 2012
• Drive: Your Complete Marketing Plan
  MBA, Beverly Hills, CA, October 27, 2012
• Practice Management, Marketing and Patient Communication – A Continental Debate Lecture
  Merz Asia Pacific Experts Summit, Macau, October 21, 2012
• The Secret Promo Code—A Breakthrough Guide to Growing Your Medical Spa
  Face and Body Spa Conference & Expo, San Jose, CA, October 6, 2012
• Thrive: Pearls to Prosper in Any Economy
  AAFPRS Fall Meeting 2012, Washington, DC, September 7, 2012
• OFPSA President’s Address
  OFPSA Fall Meeting 2012, Washington, DC, September 6, 2012
• Thrive: Marketing Fundamentals
  MBA, Chicago, July 21, 2012
• Drive: Your Complete Marketing Plan
  MBA, Chicago, July 21, 2012
• Three Different Approaches to Give Your Business a Profitable Makeover
  Multi-Specialty Symposium 2012, Las Vegas, NV, June 9, 2012
• Three Different Approaches to Give Your Business a Profitable Makeover
  Multi-Specialty Symposium 2012, Las Vegas, NV, June 9, 2012
• A Comprehensive Practice Growth Strategy Using Internal Marketing
  Multi-Specialty Symposium 2012, Las Vegas, NV, June 8, 2012
• What your Calendar Isn’t Telling You! – Exploring Uncharted Waters for Practice Growth by Using the Calendar to Strategize
  Multi-Specialty Symposium 2012, Las Vegas, NV, June 7, 2012
• Caught! We Failed our Secret Shopper Report
  Multi-Specialty Symposium 2012, Las Vegas, NV June 7, 2012
• What Your Calendar Isn’t Telling You
  Multi-Specialty Symposium 2012, Las Vegas, NV June 6, 2012
• Flipping Out: Growth through Video and Social Media
  Multi-Specialty Symposium 2012, Las Vegas, NV June 6, 2012
• Marketing Strategies that Effectively Cross National & Cultural Frontiers
  Nose and Face World, International Federation of Facial Plastic Surgery Societies, Rome, Italy, May 9, 2012
• Implementation Strategies for Practice Improvement
  The Aesthetic Show, Las Vegas, NV, April 15 2012
• Marketing Strategies that Effectively Cross National & Cultural Frontiers
  Nose & Face World Congress, Rome 2012
• The Secret Promo Code – A Breakthrough Guide to Growing your Medical Spa
  Face and Body Show, Chicago, IL, March 3, 2012
• Burn Presentation
  Lumenis National Sales Meeting, Miami, Florida, February 11, 2012
• Chicago Health 2.0 Panel: Selling to Small Medical Practices
  Health 2.0 Meeting, Chicago, IL, January 31, 2012
• Starting Your Year Off Right: Your Marketing Plan for 2012
  AACS meeting, Las Vegas, NV, January 18 2012
• Taking the Pulse of Your Practice: a Financial Exam
  AACS meeting, Las Vegas, NV, January 19 2012
• Making your Aesthetic Practice Thrive
  AACS meeting, Las Vegas, NV, January 19 2012
• Getting Water from a Stone
  AACS meeting, Las Vegas, NV, January 20, 2012

2011

• Marketing Strategies to Grow Your Practice
  THE Aesthetic Academy, Miami, FL, November 19, 2011
• CLASS Annual Educational Symposium
  CLASS Symposium, Toronto, Canada, November 12, 2011
• Masters Clarion
  Clarion Masters, Calgary, Canada, October 1, 2011
• Mastering the Art of CO2 Laser Skin Surgery
  Lumenis CO2 Show, New York, New York, September 24, 2011
• OFPSA Meeting Opening Remarks
  OFPSA Meeting, San Francisco, CA, September 7-9, 2011
• How to Launch and Thrive with your Laser
  Mult-Specialty Show, Las Vegas, NV, June 25, 2011
• Pure Numbers, No Hype – A Tour of Profitable Marketing Trials
  Multi-Specialty Show, Las Vegas, NV, June 23, 2011
• 10 Profitable Events and 10 Steps to Duplicate Them
  Multi-Specialty Show, Las Vegas, NV, June 22, 2011
• Minimally-Invasive Marketing – A New Era in Aesthetic Medicine
  THE Aesthetic Show, Las Vegas, NV, June 5, 2011
• Marketing Techniques That Always Work
  THE Aesthetic Show, Las Vegas, NV, June 5, 2011
• Profiles of Success – Case Studies of Four Practices
  THE Aesthetic Show, Las Vegas, NV, June 2, 2011
• Securing, Surviving & Thriving with Media
  THE Aesthetic Show, Las Vegas, NV, June 2, 2011
• Invertising Part One: Principles and Physical Elements
  THE Aesthetic Show, Las Vegas, NV, June 2, 2011
• Invertising Part Two: Process Improvement
  THE Aesthetic Show, Las Vegas, NV, June 2, 2011
• Minimally Invasive Marketing – A New Era
  The Master’s Course, Toronto, Canada, May 28, 2011
• What IF Solutions Were Just Around the Corner?
  Ellman International Sales Meeting, New York, NY, March 16, 2011
• 80/20: The Client Retention Rule That Will Keep Your Books Full
  Midwest Face and Body Conference and Expo, Chicago, IL, March 14, 2011
• 5 Secrets to Generate Thousands with Your Laser
  American Academy of Dermatology, New Orleans, LA, February 6, 2011
• What IF 2010 Was Just The Beginning?
  Lumenis National Sales Meeting, Sarasota, FL, January 24, 2011
• Practical Tools for a Successful Practice: Advice of Five Expert Consultants: Panelist
  American Academy of Facial Plastic and Reconstructive Surgery Rejuvenation of the Aging Face Annual Meeting, San Diego, CA ,January 23, 2011
• ‘What Works and Why’ Panel Moderator
  American Academy of Facial Plastic and Reconstructive Surgery Rejuvenation of the Aging Face Annual Meeting, San Diego, CA, January 23, 2011
• Un-Marketing: How to Promote Without Selling
  American Academy of Facial Plastic and Reconstructive Surgery Rejuvenation of the Aging Face Annual Meeting, San Diego, CA, January 21, 2011
• Marketing Resources to Succeed
  Pelleve National Sales Meeting, Orlando, FL, January 18, 2011

2010

• Advanced Patient Marketing Techniques
  The Aesthetic Practice Association, Miami, FL, November 13, 2010
• Staff: Best Asset or Worst Enemy
  Mastering Aesthetic Marketing, Chicago, IL, November 4, 2010
• Internal Combustion
  Mastering Aesthetic Marketing, Chicago, IL, November 4, 2010
• Double Your Database with External Marketing
  Mastering Aesthetic Marketing, Chicago, IL, November 4, 2010
• Proven Methods to Keep Them Coming Back
  Mastering Aesthetic Marketing, Chicago, IL, November 4, 2010
• Where 50% of Your New Patients Will Come From
  Mastering Aesthetic Marketing, Chicago, IL, November 4, 2010
• The Unique Marketing Needs of an Aesthetic Practice
  The Aesthetic Academy, Dallas, TX, October 16, 2010
• Advanced Sales
  Suneva Sales Team, San Diego, CA, October 14, 2010
• Around the world in 60 Minutes
  American Academy of Facial Plastic and Reconstructive Surgery, Boston, MA, September 25, 2010
• Internal and External Marketing
  Organization of Facial Plastic Surgery Assistants, Boston, MA, September 25, 2010
• Two Online Strategies to Boost Bookings Today
  Multi-Specialty Foundation Facial Cosmetic Symposium, Las Vegas, NV, July 17, 2010
• S.I.M.P.L.E.: A Breakthrough Formula Guaranteed to Keep You Busy
  Multi-Specialty Foundation Facial Cosmetic Symposium, Las Vegas, NV, July 16, 2010
• Marketing Secrets to Double Your Database
  Multi-Specialty Foundation Facial Cosmetic Symposium, Las Vegas, NV, July 16, 2010
• The ‘O’ Effect
  Northern California Face and Body Conference and Expo, San Jose, CA, July 12, 2010
• Un-Marketing: How to Promote without Selling
  Clarion Medical Technologies Masters, Toronto, Canada, May 5, 2010
• 25 Tips to Get New Patients in the Door
  Clarion Medical Technologies Masters, Toronto, Canada, May 5, 2010
• The ‘O’ Effect
  Midwest Face and Body Conference and Expo, Chicago, IL March 26, 2010
• A New Path, Built on Results
  Lumenis National Sales Meeting, Phoenix, AZ, February 2, 2010

2009

• Advanced Medical Marketing for Your Practice
  Thrive, Los Angeles, CA, November 14, 2009
• Advanced Medical Marketing for Your Practice
  Thrive, New York, NY, October 11, 2009
• Inexpensive ways to market your Practice
  Organization of Facial Plastic Surgery Assistants (OFPSA), San Diego, CA, October 1 , 2009
• Advanced Medical Marketing for Your Practice
  Thrive, Philadelphia, PA, September 12, 2009
• Advanced Medical Marketing for Your Practice
  Thrive, Miami, FL, July 18, 2009
• Advanced Medical Marketing for Your Practice
  Thrive, Chicago, IL, May 9, 2009

2008

• Advanced Medical Marketing for Your Practice
  Excelling in Cosmetic Medicine, San Francisco, CA, November 1, 2008
• Advanced Medical Marketing for Your Practice
  Excelling in Cosmetic Medicine, New York, NY, October 11, 2008
• Marketing that’s worked, that’s failed and how these lessons will help YOU!
  American Academy of Facial Plastic and Reconstructive Surgery Fall Meeting, Chicago, IL, September 19, 2008
• Fat-Free Marketing: The WIFM/TOIB Guarantee
  American Academy of Facial Plastic and Reconstructive Surgery Fall Meeting, Chicago, IL, September 19, 2008
• Advanced Medical Marketing for Your Practice
  Excelling in Cosmetic Medicine, Dallas, TX, June 7, 2008
• Advanced Medical Marketing for Your Practice
  Excelling in Cosmetic Medicine, Miami, FL, May 17, 2008
• Advanced Medical Marketing for Your Practice
  Excelling in Cosmetic Medicine, Los Angeles, CA, April 19, 2008
• Advanced Medical Marketing for Your Practice
  Excelling in Cosmetic Medicine, Chicago, IL, March 15, 2008

MEDIA:

Published Books

• DRIVE: The Power of Execution
  Drumm, Tracy L., (2013 CCM Publishing) ISBN #978-0-9823592-2-8
• Thrive: Pearls to Prosper in any Economy
  Dayan, Steven H.; Drumm, Tracy L., (2010 CCM Publishing) ISBN #978-0-9823592-1-1
• Keys to Success
  Dayan, Steven H.; Drumm, Tracy L., (2008) (CCM Publishing, Chicago, IL)

Journal Contributions

• Strategies to Grow Your Practice
  Facial Plastic Surgery, Official Journal of the European Academy of Facial Plastic Surgery, February 2010
• Retailicine: Somewhere Between Retail and Medicine
  Practice Management in Facial Plastic Surgery Clinic North America, June 2009

Published Articles

• Core Marketing Concepts and Your Practice
  Practical Dermatology Magazine, February 2016
• SIMPLE Marketing Solutions
  Practical Dermatology Magazine, January 2016
• The Power of Planning: Your 2016 Guide for Promotions
  Modern Aesthetic Magazine, January/February 2016
• Marketing Skills: A ‘Simple’ Meeting Take-Away
  PRIME International Journal of Aesthetic and Anti-Aging Medicine, June 2014
• Skin Care: Then and Now—Medical Esthetics
  Skin Inc. Magazine, July 2013
• Gucci, Prada and Ghannel?
  Plastic Surgery Practice Magazine, December 2012
• A Hero Healing Heroes
  The Source Newspaper, Volume 1, Issue 3 2012
• Implement Business-building Techniques
  Skin Inc. Magazine, July 2012
• The Red Lipstick Night: A Patient Event to Remember
  OFPSA Magazine, Spring 2012
• Skin Rejuvenation Devices in the Medical Spa
  Skin Inc. Magazine, March 2012
• Sorting Filler from Facts
  Revenue Digital Magazine, Volume 1, Issue 2, 2012
• Educating Clients on Proper Skin Care
  Skin Inc. Magazine, March 2011
• A Modern Day Success Recipe
  OFPSA Magazine, Winter 2011
• Farmers and Fishers: A Story on Patient Retention
  OFPSA Magazine, Fall 2011
• Holiday Strategies for the Medical Spa
  Skin Inc. Magazine, October 2011
• Not as Sweet as it Seems: Five Questions for Evaluating Marketing Services
  Plastic Surgery Practice Magazine, June 2011
• Thriving Through Negativity: A Breakthrough Guide to Online Branding
  Plastic Surgery Practice Magazine, May 2011
• What If, Your Practice Already Possesses the Key To Success?
  The Aesthetic Guide, January/February 2011
• An Unexpected Discovery
  OFPSA Magazine, Winter 2011
• Nutrition and the Skin
  Skin Inc., June 2011
• Business: A Guide to Thriving
  Les Nouvelles Esthetiques, December 2010 (International Publication)
• In.no.v8.ion: 8 Ways Laser Hair is Redefining Its Niche
  Merge Magazine, December 2010
• The Success Profile – The Guide to Selling, Not Telling
  Merge Magazine, September 2010
• 8 Ways Laser Hair Removal Is Redefining Its Niche
  Skin Inc. Magazine, November 2010
• Arm Your Staff with Answers
  Plastic Surgery Practice Magazine, May 2010
• Marketing Boot Camp
  Les Nouvelles Esthetiques, May 2010 (International Publication)
• Retaining Current Clients
  Skin Inc. Magazine, January 2010
• Displaying Your Brand
  MedEsthetics Magazine, 2010
• Six Strategies for Compensating and Motivating Your Staff
  Merge Magazine, March/April 2010
• Are You a Mouse or a Rat?
  Skin Inc. Magazine, March 2010
• Recession-proof Your Practice
  Skin Inc. Magazine, January 2010
• Simple Marketing
  Plastic Surgery Practice Magazine, January 2010
• Retaining Clients
  Merge Magazine, Fall 2009
• Somewhere Between Retail and Medicine
  Plastic Surgery Practice, June 2009
• Inside out Approach
  OFPSA Newsletter, Summer 2008

Ongoing Columns

• The Power Series
  Modern Aesthetics Magazine, 2016
• The SIMPLE Series
  Practice Dermatology, 2016
• Combination Services for Optimal Results
  Skin Inc., October 2012
• Global Perspectives: A Letter from the OFPSA President
  OFPSA Digital Magazine, Fall 2012
• Global Perspectives
  Facial Plastic Times, September/October 2012
• Five Strategies for Compensating Your Staff
  Facial Plastic Times, August 2012
• Do You Have a Plan?
  Facial Plastic Times, July 2012
• Lattes and Little Things That Can Make All the Difference
  Facial Plastic Times, May/June 2012
• Digital Dialogue
  OFPSA Digital Magazine, Summer 2012
• Acne Through the Ages
  Skin Inc., May 2012
• Summer Surge: Practice Pick Me Ups
  Facial Plastic Times, April 2012
• Skin Rejuvenation Devices in the Medical Spa
  Skin Inc. Magazine, March 2012
• Digital Dialogue—The OFPSA Magazine is here!
  Facial Plastic Times, January/February 2012
• Browse and Brew: A Letter from the OFPSA President
  OFPSA Digital Magazine, Winter 2011
• An Unexpected Discovery
  Facial Plastic Times, November/December 2011
• Holiday Strategies for the Medical Spa
  Skin Inc: Medical Esthetics Point of View, October 2011
• Simply Male
  Skin Inc.: Medical Esthetics Point of View, August 2011
• Groupon Deals Equal to Fee Splitting?
  Plastic Surgery Practice, July 25, 2011
• My European Latte
  Plastic Surgery Practice: Caffeine Corner, July 14, 2011
• Pucker Up for New Patients—Event Case Study and Instructions
  Plastic Surgery Practice: Caffeine Corner, Plastic Surgery Practice: Caffeine Corner, July 5, 2011
• Is Your Waiting Room Patient Friendly?
  Plastic Surgery Practice: Caffeine Corner, June 27, 2011
• Nutrition and the Skin
  Skin Inc.: Medical Esthetics Point of View, June 2011
• A Note from the OFPSA President
  OFPSA Magazine, June 2011
• The Wild, Wild World of Groupon
  Plastic Surgery Practice, June 8, 2011
• The Banana Lessons
  Plastic Surgery Practice: Caffeine Corner, June 1, 2011
• Not as Sweet as it Seems: Five Questions for Evaluating Marketing Services
  Plastic Surgery Practice: Caffeine Corner, May 18, 2011
• Evidence-Based Marketing
  Facial Plastic Times, April 2011
• Educating Clients on Proper Skin Care: Marketing Perspective
  Skin Inc.: Medical Esthetics Point of View, April 2011
• Strategies to Overcome the Winter Blues
  Facial Plastic Times, March 2011
• Message from the President
  Facial Plastic Times, January/February 2011

Editorial Placements

• “OFPSA Update: Reflecting Back”
  Facial Plastic Times, November/December 2012
• “Catch Him and Keep Him”
  Cosmetic Surgery Times, February 2012
• “Invited”
  Michigan Avenue Magazine, December 2011
• “The Aesthetic Show Faculty”
  The Aesthetic Guide, November/December 2011
• “The Industry Scene”
  The Aesthetic Guide, July-August 2011
• “Motivated Aesthetic Professionals Earn CAC Certification at the Aesthetic Show 2011”
  The Aesthetic Guide, July-August 2011
• “The Aesthetic Show 2011 Establishes Industry Leadership”
  The Aesthetic Guide March-April 2011
• “Book Tackles Profits in Tough Times”
  Dermatology Times, February 2010
• “In The Loop”
  Michigan Avenue Magazine, December 2009-January 2010
• “New Book Offers Cosmetic Practice Tips on How to Prosper”
  Medical Spa Report, November 2009
• “Marketing on a Dime”
  Cosmetic Surgery Times, February 2009
• “Big Book of Design Ideas”
  Brochures, Stationary, Website, Harper Collins Publishers 2009
• “How to Cope with a Shrinking Budget: 11 Steps for Going Frugal”
  Marketing Sherpa August 2008
• “The Multi-tasker”
  Plastic Surgery Practice, June 2007

Live Broadcasts

• 10 Simple Tips to Grow Your Practice in Any Economy
  European Academy of Facial Plastic Surgery, September 2, 2012 – Antalya, Turkey
• Show and Tellinar
  August 20, 2009 – Chicago, IL
• What is Restylane?
  IF Marketing: Real World Research and Production – April 2008
• What is Botox?
  IF Marketing: Real World Research and Production – April 2008
• Securing, Surviving, and Thriving with the Media
  OFPSA Webinar Series – February 2012
• Minimally Invasive Marketing: A New Era in Aesthetic Medicine
  THE Aesthetic Academy Webinar – March 23, 2011
• Road to Success: IF Marketing’s Guide to Planning for 2011
  IF Marketing’s Webinar Wednesday – October 6, 2010
• Industry Initiation
  An Introduction to the World of Cosmetic Medicine for New Staff
  IF Marketing’s Webinar Wednesday Series – February 3, 2010
• Thriving in 2010
  IF Marketing’s Wednesday Webinar Series – January 6, 2010

AWARDS:

• Mazie Award Winner – David E. Carter Big Book of Design Ideas 3, 2008
• Pinnacle Print Awards – Best of Division – Small Brochures, 2008