On a recent trip to West Coast, I walked into the lobby of the hotel as I had done dozens of times before without thinking much about it. Head in a fog from the airport, I went through my usual “travel routine” of writing emails on my phone to maximize my time in lines, the […]
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REP ALERT! This blogs for you if you are an aesthetic rep for a pharma or device company. Outcome Based Marketing (OBM) [out-kuhm] [beysd] [mahr-ki-ting] Noun 1. Commodities compete on prices, brands compete on intangible attributes. If your accounts continue to offer treatments in the same manner as their discounting competitors, they will continue to […]
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Holiday Marketing Made Easy The holidays are a time of joy, peace and rest. Well at least that’s how Hollywood and hallmark portray them! For everyone whose holidays don’t resemble a Normal Rockwell painting, below is a guide for how to survive and thrive through holiday promotions. Following a few proactive steps you can keep […]
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