Media Library
Writing is one of my great passions. There is something so exhilarating about a blank word document awaiting your fingers to dance across the keyboard and bring your ideas to life. The power of the written word is transformative, lasting and impactful. Please enjoy a collection of my past columns and published articles over the last decade. The content includes strategies to grow your practice, develop your brand, strengthen your aesthetic practices mission, train your staff, implement “practice mapping” and much more.
Skin INC October 2011. Holiday Strategies
Skin INC November 2012. Combination Services for Optimal Results
Skin INC April 2011. Educating Clients on Skin Care
Skin INC August 2011. Simply Male
Skin INC June 2011. Nutrition and the Skin
Skin INC May 2012. Acne Through the Ages
Aesthetic Guide March-April 2011. The Aesthetic Show 2011
Aesthetic Guide November 2011. Aesthetic Show Faculty Editorial
Aesthetic Guide July 2011. Industry Scene
Aesthetic Guide January 2011. What If
Practice Management in Facial Plastic Surgery November 2010. Volume 18
PSP December 2012. Gucci, Prada, and Ghannel?
PSP January 2010. Simple Marketing
PSP June 2007. The Multitasker
PSP June 2009. Somewhere Between Retail and Medicine
PSP May 2011. Thriving Through Negativity
PSP May 2010. Arm Your Staff with Answers
PSP Caffeine Corner June 2011. Marketing Do’s and Don’ts “The Banana Lessons”
PSP Caffeine Corner May 2011. Not as Sweet as it Seems: Five Questions for Evaluating Marketing Services
PSP Caffeine Corner June 2011. Wild, Wild World of Groupon
PSP Caffeine Corner June 2011. Waiting Room 101
PSP Caffeine Corner July 2011. The Little Things (My European Latte)
PSP Caffeine Corner July 2011. Groupon Deals Equal to Fee Splitting, Experts Say
PSP Caffeine Corner July 2011. Pucker Up for New Patients Event Case Study and Instructions
OFPSA Issue 2 Fall 2011. Farmers and Fishers
OFPSA Fall 2012. Global Perspectives
OFPSA June 2011. Letter from OFPSA President
OFPSA Spring 2012. The Red Lipstick Night
OFPSA Summer 2012. Intro
OFPSA Winter 2011. A Modern Day Success Recipe
OFPSA Winter 2011. Unexpected Discovery
OFPS Original Newsletter Summer 2008. Inside Out Approach
Michigan Avenue December 2011. Invited. Flash Feature
Michigan Avenue January 2010. Operation Enhance Editorial
Medical Spa November 2009. THRIVE Ad
Merge Fall 2009. Retaining Current Clients
Merge March 2010. Six Strategies for Compensating and Motivating Your Staff
Merge November-December 2010. Innovation
Merge September 2010. The Success Profile – A Guide to Telling, Not Selling
MedEsthetics February 2011. Displaying Your Brand
MarketingSherpa August 2008. How to Cope with a Shrinking Budget
Facial Plastic Times January-February 2011. Message From the OFPSA President
Facial Plastic Times March 2011. Strategies to Overcome the Winter Blues
Facial Plastic Times April 2011. Evidence Based Marketing
Facial Plastic Times November-December 2011. An Unexpected Discovery
Facial Plastic Times January-February 2012. Digital Dialogue – The OFPSA Magasine is here!
Facial Plastic Times Mmarch 2012. Throw a Marrvelous Party
Facial Plastic Times April 2012. Summer Surge! Practice Pick-Me-Ups
Facial Plastic Times May-June 2012. Lattes and Little Things that Can Make all the Difference
Facial Plastic Times July 2012. Do You Have a Plan?
Facial Plastic Times August 2012. Five Strategies For Compensating Your Staff
Facial Plastic Times September-October 2012. Global Perspectives
Facial Plastic Times November-December2012
Cosmetic Surgery Times February 2009. Marketing on a dime
Cosmetic Surgery Times February 2012. Catch him and keep him
Les Nouvelles May 2010. Marketing Boot Camp
Les Nouvelles December 2010. A Guide to Thriving
Facial Plastic Surgery February 2010. Strategies to Grow Your Practice in a Struggling Economy
Dermatology Times February 2010. Book tackles profits in tough times
Modern Aesthetics January – February 2016. The Power of Planning
Practical Dermatology February 2016. Core Marketing Philosophies and Your Practice
Practical Dermatology January 2016. A SIMPLE Plan for Practice Growth in 2016
Practical Dermatology March 2016. SIMPLE: Staff in Focus
